SKILLS (acquired abilities to perform the basic steps of certain activities)

Specialties
• Marketing – strategy development, project management, B2B, B2C, direct marketing, online and offline advertising, collateral, PPC, SEO, copy, internal communication, PR
• Quantitative – measure marketing effectiveness, ROI calculations, budget responsibility, cost allocation, database management, market and competitor analysis
• Technical – MS Office (Excel, Word, Project), Adobe Photoshop and Lightroom, Illustrator, Dreamweaver, CMS, WYSIWYG 

1. Marketing
• Develop effective marketing strategies for various industries,
• direct marketing campaigns and programs through the whole marketing mix,
• plan and administer marketing budget,
• brief agencies, liaise & negotiate supply contracts with design agencies, printers, media,
• provide competitor, campaign and market analysis, develop software to measure ROI,
• implement direct marketing campaigns, coordinate internal communication, PR, events,
• develop conceptions (copywriting and art direction of integrated campaigns),
• design on- and offline creative materials including websites, banner advertisements, POS, flyers, collaterals, newspaper ads, etc.

2. Analytics
• Measure the financial impact and effectiveness of all marketing efforts.
• Utilize multiple databases, search engine tools, internet audience measurement tools, web analytics software, and other information sources to perform analysis (CPC, ROI, CTR).
• Help with overall allocation of budget, find spending point of diminishing results, improve ROI analysis, diagnose performance gaps, shift budget to more profitable marketing channels.
• Search Engine Optimization with White Hat techniques using on and offsite elements.

Visit my corporate site at marketing tanácsadó